Typically, when people think about sustainability in the realm of Corporate Social Responsibility (CSR), they think about the specific activities of companies, such as conservation of natural resources and the integration of alternative energy in buildings and factories.
Some companies, however, take sustainability a step further in their CSR efforts. Unilever, a British-Dutch multinational consumer goods company, focuses not only on the specific activities of their company, but also the supply chain that supports it, as well as the activities of its customers and consumers. This effort to go above and beyond the norm by making sustainable living commonplace is why Unilever is widely regarded as one of the few truly sustainable businesses in the world.
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