Giva Blog

Before the Internet, business to business (B2B) customer journeys were simpler, linear, and customers had less control. Sellers controlled the flow of information and were often the ones to initiate contact.

Salespeople and marketing teams pulled potential customers into the sales funnel, except for word-of-mouth referrals and those who went seeking solutions to their problems. The digital age changed all of that.

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We live in a hyper-connected society. Almost everyone we know has a cell phone, tablet, or computer — maybe all and more. These devices are designed to make our day-to-day activities more efficient and enjoyable. While healthcare is rarely an enjoyable experience, there are always means that can be used to make it more comfortable. One of those solutions comes with improved technology that allows patients and providers to communicate and share data with speed and ease. The most common way improved communication occurs between both parties is through personal electronic devices, like smartphones. Although this sounds like a great idea, it has not exactly taken off. This is mainly because HIPAA still applies.

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What Does TCO Stand For?

As everyday consumers, we often consider price one of the top indicators to justify a purchase. When we say "price," we mean the sticker price, but rarely do we factor in other costs involved with maintaining a product. The same goes for organizations. They are often home to various software and services with an upfront cost. That upfront cost is likely an attractive number, strategically formulated to obtain a signed service agreement. Licenses and maintenance fees associated with the purchase are usually a small component of the overall total cost of ownership (TCO). Where actual costs can begin to pile up are in the areas of labor to maintain software, infrastructure, and hardware.

Calculating true total ownership cost can be a tedious process, though it is necessary. Before sending your IT team out to solicit new SaaS products, be sure they have a standardized template of data to look for beyond the sticker price.

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Productivity metrics are a great way to measure how well your employees perform at work — but are they reliable every time?

You want to ensure your employees are thriving in their roles, and the best way to make sure that happens is to check on your employees' productivity scores. You might receive different results depending on how your employees work, but measuring productivity is always an excellent idea.

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Drugs destroy lives. America is in the middle of a drug addiction epidemic. Over 1 million people have died from overdoses in 20 years, since the US Centers for Disease Control and Prevention (CDC) started recording overdose deaths in 1999.

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Rising data breaches in healthcare have paved the way for compliance laws to keep patients' medical data secure. Thousands of healthcare providers in the US are now legally required to adhere to the Health Insurance Portability and Accountability Act (HIPAA). As a result, they need to use HIPAA-compliant technologies when corresponding with clients and patients online. 

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In industries across the spectrum, cloud computing is far outpacing physical storage infrastructure. It may provide you a sense of security knowing your data is physically on-site, however, these systems often take up valuable space, are easily compromised (including physical theft), and cost a fortune to maintain. The cloud is a "new" technology that provides an efficient working model that is secure for any industry, especially those that house sensitive data like governments, financial institutions, and healthcare.

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LegitScript certification is a way for mental health practitioners to establish and build trust with potential patients online. 

Potential patients and their loved ones are searching for mental health professionals online. If they are searching on social networks, such as Facebook, and using search engines, such as Google and Bing, licensed mental health practitioners need to be certified to advertise on these platforms.

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Apologies are a necessary part of recovering from your mistakes. In the customer service industry, knowing how to deliver a meaningful apology is a crucial skill everyone should be willing to improve in themselves.

However, it takes more than saying "sorry" to make a change. Customers want fast, simple solutions to their problems. And when they can't solve it themselves, customer reps need the ability to tell them what to do instead of apologizing and asking them what they need.

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