Top 20 Tools of Communication: Business Success Today, Trends of Tomorrow

Effective communication is the lifeblood of any successful business. Now with teams often dispersed globally, robust communication tools are even more critical. These tools streamline workflows and build a cohesive organizational culture. These in turn help companies better serve their customers.


Verizon 2020 Data Breach Findings You Need to Know

Photo Attribution: venimo/Shutterstock.com

What are Tools of Communication and Why Are They Important to Businesses?

Communication tools come in various forms, catering to different aspects of business interaction. They can be categorized in various ways, such as written, verbal, visual, or collaborative. Beyond these general ones, they can further be grouped by functionality, such as informational or administrative.

Businesses can benefit by leveraging an array of communication tools. This can not only enhance operational efficiency but also to nurture a sense of team relationships. Further, it can foster innovation, problem solving, and maintaining a shared vision across diverse teams.

In the following, we step through several categories of communication tools. We examine their significance and give real-world examples. From the basic written realm of emails to video conferencing to management apps, each tool plays a unique role in a business' success.

Written Communication

Verbal Communication

Visual Communication

Collaborative Communication

Information and Knowledge Management

Administrative Communication

20 Top Types of Communication Tools

Written Communication

  1. Email

    Email remains one of the most widely used and versatile tools of communication in the business world. It provides a formal means of communication, suitable for professional correspondence, official announcements, and detailed documentation.

    Moreover, important information, decisions, and attachments can be documented within email threads. This creates a historical record that can be referred back to when needed.

    Email enables communication across different time zones and geographic locations. Further, it allows participants to respond at their convenience.

    Practical Use Cases of Email
    • Internal Communication: Teams' day-to-day communication, project updates, and sharing internal news.
    • External Communication: Businesses communicate with clients, partners, and vendors for proposals, agreements, and general correspondence.
    • Formal Announcements: Company-wide announcements, policy updates, and official communications.
    • Project Management: Project managers assign tasks, share project timelines, and update team members on project progress.
    Examples of Email Platforms
    • Microsoft Outlook: A comprehensive email and personal information management platform.
    • Gmail: Google's email service, popular for its user-friendly interface and integration with other Google Workspace tools.
    • IBM Notes: Formerly known as Lotus Notes, it offers email, calendar, and collaborative capabilities.
    • Apple Mail: Commonly used by businesses using Apple devices, it provides email functionality along with other Apple services.
  2. Instant Messaging and Chat

    Instant Messaging (IM) has become a cornerstone of real-time communication in business environments. Its effectiveness lies in its ability to facilitate quick, direct, and informal conversations, even across various geographical locations.

    IM allows for more informal and accessible communication compared to formal emails. This makes it suitable for quick questions, updates, and team bonding. It helps teams stay connected throughout the day, share brief updates, and maintain a sense of camaraderie. Further, it can reduce the reliance on lengthy email threads and minimizes email overload.

    Use Cases of Instant Messaging
    • Team Collaboration: Teams can discuss, brainstorm, and give quick updates for ongoing projects.
    • Individual and Group Chats: Employees engage in one-on-one conversations or participate in group chats based on projects, departments, or common interests.
    • Notification of Urgent Matters: Updates on urgent matters that require immediate attention and prompt responses.
    • Virtual Meetings: Some IM tools offer audio and video call features, supporting virtual meetings and discussions.
    Examples of Instant Messaging Apps
    • Slack: Offers channels, direct messages, and integrations with various third-party tools.
    • Microsoft Teams: Integrated into the Microsoft 365 suite, it combines live chat, video conferencing, and file sharing.
    • WhatsApp Business: Widely used for both personal and business communication, WhatsApp Business offers features tailored for business needs.
    • Cisco Webex Teams: Combines messaging with online meetings, file sharing, and whiteboarding for comprehensive collaboration.
    • Telegram: Known for its security features, Telegram is used for both personal and business communication.
  3. Document Collaboration Tools

    Document collaboration tools provide for real-time collaboration and seamless sharing of information, even across geographical locations. It can also have version control features, ensuring that everyone is working on the latest documents. This helps reduce errors and discrepancies.

    They serve as a centralized hub for documents, making it easy for teams to access, edit, and comment on files. Also, they facilitate communication through comments and feedback directly within the document. This can streamline the review and approval process.

    Use Cases for Document Collaboration Tools
    • Project Planning: Outline objectives, timelines, and progress reports collaboratively.
    • Client Collaboration: Used with clients to share proposals, contracts, and project updates securely.
    • Meeting Agendas and Minutes: Teams create, edit, and share meeting agendas and minutes, ensuring everyone is on the same page before, during, and after meetings.
    Examples of Document Collaboration Software

    Several document collaboration tools are widely adopted in business settings:

    • Google Workspace: Offers real-time collaboration on documents, spreadsheets, and presentations with features like comments and suggested edits.
    • Microsoft 365 (formerly Office 365): Provides tools like Word, Excel, and PowerPoint with real-time collaboration features and cloud storage.
    • Notion: Combines document collaboration with note taking and project management in an all-in-one platform.
    • Confluence: Specifically designed for team collaboration, it enables teams to create, share, and collaborate on documents.
    • Quip: A Salesforce product that integrates documents and collaboration into a single platform.
  4. Discussion Forums

    Discussion forums provide a platform for open dialogue, knowledge sharing, and community building within an organization. Team members can ask questions, share insights, and contribute to conversations on various topics. Also, forums create a sense of community within an organization.

    Use Cases of Discussion Forums
    • Project Collaboration: Discuss project-related matters, share updates, and seek input from members.
    • Employee Engagement: Social interactions, discussions on non-work-related topics, and team-building activities.
    • Knowledge Repository: Valuable insights of discussions and solutions archived for future reference.
    • Ideation and Creativity: Brainstorming sessions, idea generation, and creative discussions.
    Examples of Discussion Forum Platforms

    Several platforms are widely used for hosting discussion forums within organizations:

    • Workvivo: Includes discussion forums, known as Spaces, for collaboration, sharing perspectives, having other meaningful discussions.
    • Microsoft Teams: While primarily a collaboration platform, includes channels that function as discussion forums.
    • Slack (with additional integrations): Offers channels that can be used as discussion customizable forums.
    • Discourse: Open-source platform for creating online communities and discussion forums, known for its flexibility and user-friendly interface.
  5. Social Media Content Tools

    Social media content tools enable organizations to effectively manage, schedule, and optimize their presence on various social media platforms. They help ensure consistent and coordinated communication across various channels. Businesses also can plan and schedule their social media posts in advance. This can provide strategic content distribution and maintain a regular and timely online presence.

    These tools offer analytics that provide valuable insights into social media content performance. Businesses can track engagement, reach, and other metrics to refine their communication strategies.

    Finally, teams can collaborate on social media content creation. The tools can include approval workflows, ensuring that content aligns with the organization's messaging and branding guidelines.

    Use Cases of Social Media Content Tools
    • Brand Promotion: Share updates, announcements, and engaging content with their audience across social media platforms.
    • Customer Engagement: Facilitate direct communication with customers. This allows businesses to respond to inquiries, address concerns, and build relationships through social media channels.
    • Campaign Management: Plan and execute social media campaigns. They can schedule campaign-related posts, track performance, and adjust strategies based on real-time data.
    • Influencer Collaboration: Collaborate with influencers for marketing purposes and help manage and track influencer partnerships.
    Examples of Social Media Content Platforms
    • Hootsuite: Allows businesses to schedule posts, track performance, and manage multiple social media accounts from a single dashboard.
    • Buffer: Simplifies social media scheduling, analytics, and collaboration. It supports various platforms and offers tools for content planning and engagement tracking.
    • Sprout Social: Provides a comprehensive suite, including publishing, engagement, analytics, and collaboration features.
    • Later: Visual content scheduler, particularly popular for Instagram. It allows businesses to plan and schedule visually appealing posts in advance.
  6. Internal Blogs

    Internal blogs serve as powerful communication tools within organizations. They allow for disseminating important organization information, updates, and announcements in a structured and accessible manner. Employees can share insights, experiences, and knowledge.

    Also, internal blogs can help shape company culture, allowing leaders to communicate values, mission statements, and organizational goals directly to employees.

    Use Cases of Internal Blogs
    • Project Updates: Provide team project updates, share progress reports, and communicate important milestones.
    • Employee Spotlights: Recognize employee achievements, sharing success stories, and highlighting contributions.
    • Training and Development: Training purposes, sharing tutorials, industry insights, and best practices, contributing to employee development.
    Example Internal Blog Platforms
    • WordPress (Internal Installation): Create customized and secure internal blogging platforms tailored to their communication needs.
    • Microsoft SharePoint: Integrated with Microsoft 365, allows businesses to create internal blog sites.
    • Blogger (Private Blogs): Create internal communication platforms, leveraging the simplicity and ease of use offered by the platform.
    • Medium for Teams: Provides a private space to create internal blogs.

Verbal Communication

  1. Phones

    With the growth of technological communication innovations, phones in business might seem quaint. However, phones remain indispensable tools for verbal communication in business settings. They facilitate instant, real-time communication, allowing for quick decision-making, issue resolution, and collaboration.

    Moreover, verbal communication over the phone adds a personal touch. This can build stronger connections between team members, clients, and partners. It allows for nuances in tone and expression that written communication may lack.

    Use Cases of Phones in Business
    • Internal Communication: Internal calls, discussions, and coordination between team members, departments, and leadership.
    • Client Communication: Communicate with clients, addressing inquiries, providing support, and maintaining regular contact to strengthen relationships.
    • Meetings and Conferencing: Conference calls enable collaboration among team members located in different geographical locations.
    • Sales Calls: Outbound calls, conducting sales pitches, and following up with potential clients. It's a direct and persuasive form of communication.
  2. Voice Communication Tools

    Beyond phones, there are other voice communication tools available. Like phones, they also offer immediate contact with others and provide that personal touch in verbal interactions.

    • Real-Time Interaction: Voice communication provides instant, real-time interaction, allowing for quick decision-making, clarification, and dynamic discussions essential for business agility.
    • Clarity and Nuance: Unlike text-based communication, voice tools convey tone, inflection, and nuances, reducing the likelihood of misunderstandings. This is crucial in conveying complex information or addressing sensitive matters.
    • Team Collaboration: Voice tools facilitate seamless collaboration among team members, especially in remote or dispersed work environments. They enhance the sense of connection and engagement.
    • Efficient Problem-Solving: Complex issues often require detailed discussions. Voice communication tools enable more efficient problem-solving by allowing in-depth conversations, eliminating potential delays.
    Use Cases for Voice Communication Tools

    These have similar use cases as phones, but another that can benefit organizations:

    • Training and Workshops: Conducting training sessions, workshops, and webinars, allowing participants to engage through spoken communication and ask questions in real-time.
    Example Voice Communication Platforms
    • Zoom: Beyond video, offers robust voice conferencing features.
    • Microsoft Teams: As part of the Microsoft 365 suite, provides voice communication capabilities.
    • Cisco Webex: Known for its secure communication solutions, includes voice conferencing features.
    • VoIP Services: Voice over Internet Protocol (VoIP) services like RingCentral, 8x8, and Vonage Business offer cloud-based voice communication solutions.
    • Intercom: Often used in customer-centric businesses, provides voice communication tools for customer engagement, support, and sales.

Visual Communication

  1. Video Conferencing Tools

    Video conferencing bridges geographical gaps, allowing teams to engage in face-to-face communication. They allow for visual cues, body language, and facial expressions conveyed through video enhance collaboration. This can lead to more effective communication and improved teamwork.

    Businesses with international operations rely on video conferencing to connect teams, conduct meetings, and collaborate seamlessly across different time zones. This helps reduce the need for travel, saving both time and costs associated with commuting or flying to physical meetings.

    Use Cases of Video Conferencing Tools
    • Virtual Meetings: Routine and ad-hoc meetings, enabling a more engaging and interactive communication experience.
    • Client Presentations: Virtual client presentations, product demos, and sales pitches.
    • Training Sessions: Remote training sessions, workshops, and onboarding processes, allowing for visual instruction and interaction.
    • Job Interviews: Interviews for remote hiring processes, enabling face-to-face interactions with candidates regardless of their location.
    Example Video Conferencing Software
    • Zoom: Offers a user-friendly interface, high-quality video, and features like screen sharing.
    • Microsoft Teams: Integrated with the Microsoft 365 suite, Teams includes robust video conferencing features.
    • Cisco Webex: Known for its security features, provides video conferencing solutions suitable for businesses prioritizing privacy and compliance.
    • Google Meet: Integrated with Google Workspace, facilitates video conferencing for businesses already using Google's suite of productivity tools.
    • Skype: A longstanding player in the video conferencing arena, remains a choice for businesses seeking a reliable and widely accessible platform.
  2. Internal Videos

    Internal videos engage employees more effectively than text-based communication, as they combine visual and auditory elements. This enhances information retention and understanding. They allow leaders and teams to convey messages with a personal touch. Seeing and hearing leaders fosters a sense of connection and humanizes the communication process.

    Further, complex information, such as company updates, training materials, or strategic plans, can be conveyed more effectively. They also ensure consistency in message delivery, especially for important announcements or training sessions. Every viewer receives the same information in the same way.

    Use Cases of Internal Videos

    Internal videos find diverse applications in business communication, serving multiple purposes:

    • Leadership Messages: Executives and leaders communicate messages, share updates, and provide insights into the company's direction. This can include quarterly reviews, strategic updates, or messages of encouragement.
    • Training and Onboarding: Training new employees and facilitating onboarding processes. They can cover company culture, policies, and specific job-related training.
    • Employee Recognition: Recognize and appreciate employee achievements, milestones, and contributions. This enhances morale and builds a positive company culture.
    Example Internal Videos Applications

    Several software programs and platforms cater to the creation and distribution of internal videos:

    • Microsoft Stream: Part of the Microsoft 365 suite, allows businesses to create, share, and discover video content within the organization.
    • Vimeo for Business: Provides business solutions for hosting and sharing videos. It offers privacy settings, analytics, and customizable video players, making it suitable for internal corporate use.
    • Panopto: Supports internal communication, training, and knowledge sharing. It includes features like video recording, editing, and analytics.
    • Kaltura: Enterprise video platform that facilitates video creation, management, and distribution.

Collaborative Communication

  1. File Sharing Applications

    File sharing applications provide a centralized platform for storing and sharing files. Team members can access documents, presentations, and other materials from a single location. This ensures everyone has the latest information. They often support real-time collaboration on documents making it easier to create, edit, and finalize projects collectively.

    Instead of relying on traditional methods like email attachments, file sharing applications offer efficient ways to distribute large files. This is especially valuable for teams working with multimedia content or extensive datasets. Also, many file sharing tools include version control features, allowing teams to track changes and revert to previous versions if needed. This helps make sure that everyone is working with the most up-to-date content.

    Use Cases for File Sharing Applications
    • Project Collaboration: Teams collaborate on project-related documents. These documents can be any type of document, including spreadsheets and presentations.
    • Client Collaboration: Collaborate with clients using shared folders or secure links. These allow clients to access relevant documents and provide feedback in real time.
    • Remote Work Facilitation: Team members can access necessary files from anywhere.
    Example File Sharing Platforms
    • Dropbox: Allows teams to store, access, and collaborate on files. It offers seamless integration with various third-party applications.
    • Google Drive: Part of the Google Workspace, provides cloud storage and file sharing capabilities. It integrates with other Google productivity tools, such as Docs and Sheets.
    • Microsoft OneDrive: As part of the Microsoft 365 suite, offers secure file storage and sharing. It integrates with other Microsoft of applications.
    • Box: Cloud content management and file sharing platform designed for businesses. It focuses on secure file collaboration and integrates with numerous business applications.
  2. Project Management Platforms

    Project management platforms provide a centralized space where teams can access all information related to a project. This includes tasks, timelines, documents, and communication threads, ensuring everyone is on the same page. Team leaders can track task progress, deadlines, and dependencies, fostering accountability and transparency.

    They often include communication features such as comments, chat, and discussion boards. This sets up a communication hub where team members can discuss project details, share updates, and seek clarification. Further, many project management platforms support real-time collaboration on documents and tasks.

    Use Cases for Project Management Platforms
    • Task Coordination: Coordinate tasks and ensure everyone is aware of their responsibilities. Updates on task progress and completion are communicated within the platform.
    • Timeline Management: Project timelines and milestones are communicated and visualized through these platforms. This helps teams understand project phases, deadlines, and critical milestones.
    • Resource Allocation: Allocate resources including assigning team members to specific tasks based on their expertise and availability.
    • Issue Resolution: When issues or roadblocks arise during a project, provide a space to discuss and resolve these issues collaboratively. This helps the project to stay on track.
    Example Project Management Application
    • Asana: Allows teams to organize tasks, set deadlines, and collaborate on projects. It offers a user-friendly interface and is suitable for teams of various sizes.
    • Trello: Uses a card-based system to help teams manage tasks and projects. It's known for its simplicity and visual approach.
    • Jira: Developed by Atlassian, used by software development teams for its robust features and customization options.
    • Monday.com: Allows teams to track work, communicate, and collaborate in real time. It supports customization based on different project management methodologies.
  3. Integrations and Workflow Automation Platforms

    Integrations and workflow automation platforms automate repetitive tasks and integrate different software applications. This allows that information to flow seamlessly across various tools without manual intervention. It can also reduce the likelihood of errors associated with manual data entry and speed up information exchange.

    Integrations allow businesses to connect and synchronize data across multiple platforms and tools. Workflow automation provides real-time updates and notifications.

    Use Cases of Integrations and Workflow Automation Platforms
    • Automated Notifications: Teams set up automated notifications for specific events or milestones. For example, when a task is completed, can automatically notify relevant team members.
    • Data Synchronization: Synchronize data between tools such as customer relationship management (CRM) software, project management platforms, and communication tools.
    • Cross-Departmental Communication: Enable different departments to communicate seamlessly. For instance, the sales team's CRM can be integrated with the marketing team's analytics platform.
    • Workflow Streamlining: Streamlining workflows by automating routine tasks. For instance, automating approval processes, data entry, and document routing.
    Example Integrations and Workflow Automation Platforms
    • Zapier: Connects thousands of apps, allowing users to automate workflows without coding.
    • Make: Integrates various apps, databases, and services. Enables users to create complex workflows with conditional logic.
    • Microsoft Power Automate: Formerly known as Microsoft Flow, Power Automate is part of the Microsoft Power Platform. Allows users to automate workflows across Microsoft 365 apps and other third-party services.
    • Tray.io: Allows businesses to connect their tech stack. It provides a visual workflow builder to create intricate automated processes.

Information and Knowledge Management

  1. Knowledge Center Tools

    Knowledge center tools serve as a repository for important information, consolidating resources, policies, and training materials in a centralized location. Also, employees can educate themselves through self-learning and solve problems more efficiently.

    Further, they often include features for making company-wide announcements, updating mission statements, and brainstorming company goals.

    Use Cases for Knowledge Center Tools
    • Policy and Procedure Documentation: Store and disseminate company policies, procedures, and guidelines, ensuring that employees are aware of and adhere to them.
    • Training and Onboarding: During onboarding, train new employees with company training materials, manuals, and resources.
    • Internal Company Announcements: Make important announcements, share updates on company objectives, and communicate changes in strategy.
    • Collaborative Learning: Teams share insights, best practices, and lessons learned.
    Examples of Knowledge Center Platforms
    • Confluence: Known for its flexibility, allows teams to create, share, and collaborate on documents and knowledge articles.
    • Notion: Serves as an all-in-one workspace for knowledge management, project planning, and collaboration.
    • SharePoint: A Microsoft product, designed for content management, collaboration, and knowledge sharing within organizations.
    • Slack (with additional integrations): While primarily an instant messaging platform, integrates with knowledge center tools.
  2. AI-Powered Communication Assistants

    AI-powered communication assistants utilize natural language processing (NLP) and machine learning algorithms to understand and interpret user queries. This enables them to retrieve relevant information quickly and accurately from vast knowledge repositories.

    Many offer workflow automation capabilities. They can perform routine tasks, schedule appointments, and even initiate actions based on user commands.

    Also, they are available round the clock, providing continuous support and information access.

    Use Cases for AI-Powered Communication Assistants
    • Meeting Scheduling: Schedule meetings by analyzing participants' availability and suggesting suitable time slots. They can interact with calendars, send invitations, and confirm appointments.
    • Information Retrieval: Quickly retrieve information from databases, documents, or knowledge bases. This is particularly useful during meetings or when responding to inquiries.
    • Task Management: Set reminders, create to-do lists, and send notifications.
    • Language Translation: Some offer language translation capabilities, facilitating communication in multilingual teams or with international clients. These can translate messages and documents in real-time.
    Example AI-Powered Communication Assistants
    • Google Assistant: Integrates with various Google services. It can answer questions, provide recommendations, and interact with users through voice or text.
    • Microsoft Cortana: Assists users in tasks such as setting reminders, answering questions, and managing schedules.
    • IBM Watson Assistant: Can be customized to understand industry-specific terminology. Support tasks ranging from customer interactions to internal processes.
    • ChatGPT: Provided by OpenAI, can be employed as a communication assistant. It understands and generates human-like text.
  3. AI-Powered Analytics for Employee Insights

    AI-powered analytics for employee insights analyze vast amounts of employee data to extract meaningful results. This enables data-driven decision-making. These analytics tools can identify communication patterns within the organization across various channels. They can also analyze employee engagement, in understanding sentiment and overall interaction. These data points can assist in tailoring communication to boost employee morale.

    Moreover, AI analytics can predict future communication trends based on historical data. Organizations can then proactively adapt their communication strategies to align with emerging patterns and preferences.

    Use Cases for AI-Powered Analytics for Employee Insights
    • Personalized Communication Strategies: Tailor communication strategies based on individual and team preferences.
    • Identifying Communication Barriers: Find communication bottlenecks or barriers among departments.
    • Employee Well-being Monitoring: Analyze sudden changes in communication frequency or sentiment, which may indicate potential issues, allowing organizations to provide necessary support.
    Example AI-Powered Analytics for Employee Insights Apps

    Several software programs and platforms offer AI-powered analytics for employee insights:

    • Visier People: Uses AI to provide insights into various aspects of HR, including employee communication patterns, engagement, and performance.
    • Peakon: Now from Workday, specializes in employee engagement analytics. Uses AI to gather feedback, analyze sentiments, and provide actionable insights.
    • TINYpulse: Employs AI to measure employee engagement and gather feedback. Assesses communication effectiveness and helps organizations make informed decisions to enhance workplace communication.
    • Culture Amp: Offers people and culture analytics. Uses AI to understand employee feedback and communication dynamics.

Administrative Communication

  1. Travel and Expense Management Tools

    Travel and expense management tools facilitate clear and transparent communication regarding business travel. Employees can communicate their travel plans, seek approvals, and receive necessary information about travel policies through the platform. They can submit expense reports, communicate any discrepancies, and receive timely approvals.

    Travel and expense management tools also serve as a centralized place for communicating and enforcing travel and expense policies. Organizations can ensure that employees are aware of guidelines, reducing the likelihood of policy violations.

    Further, communication within these tools often includes real-time updates on travel itineraries, expense processing status, and approval notifications. This helps employees and administrators be on the same page regarding travel and financial matters.

    Use Cases of Travel and Expense Management Tools
    • Travel Requests and Approvals: Employees can submit travel requests, including destination, purpose, and dates. Approvers receive notifications, and communication occurs within the platform regarding approvals or necessary adjustments.
    • Expense Submission and Verification: Employees submit digital receipts and details, and administrators can communicate with them for clarifications or additional information.
    • Policy Notifications: Communicating updates to travel and expense policies.
    • Audit Communication: Facilitate communication between auditors and employees. Supporting documentation or clarification on certain expenses can be requested and answered within the application.
    Example Travel and Expense Management Tools
    • SAP Concur: Automates the entire process, from travel booking to expense reporting, and facilitates communication between employees and administrators.
    • Expensify: Offers features for receipt tracking, reimbursement, and policy enforcement. Includes communication features for expense-related discussions and approvals.
    • Certify: Provides a user-friendly platform for managing travel and expenses. Includes communication tools for travel requests, expense submissions, and policy notifications.
    • Rydoo: Cloud-based solution that provides handling of travel approvals, expense submissions, and policy updates.
  2. Meeting Scheduling Tools

    Meeting scheduling tools optimize time management by automating the scheduling process. Participants can quickly find suitable time slots, reducing the back-and-forth communication traditionally associated with setting up meetings. They often provide real-time visibility into participants' availability, minimizing scheduling conflicts.

    Meeting scheduling tools can usually send automated reminders. Participants receive notifications about upcoming meetings, reducing the likelihood of missed or forgotten appointments.

    Use Cases for Meeting Scheduling Tools
    • Team Meetings: Team members can easily view available time slots, express their availability, and finalize a meeting time that suits everyone.
    • Client Meetings: For businesses engaging with clients, these tools simplify the process of scheduling client meetings. They offer a professional and efficient way to coordinate meeting times that accommodate both parties.
    • Interview Coordination: In recruitment processes, coordinate interview schedules. This assists interviewers, candidates, and hiring managers to find mutually convenient times.
    • Cross-Functional Collaboration: For projects involving cross-functional teams, these tools enable members from different departments to coordinate meetings seamlessly. This fosters collaboration and ensures that all relevant stakeholders are included.
    Example Meeting Scheduling Tools

    Several software programs and platforms provide robust meeting scheduling solutions:

    • Calendly: Allows users to set their availability preferences. Participants can then choose from available slots, and it automatically schedules the meeting.
    • Doodle: Allows participants to indicate availability. It then identifies overlapping time slots for scheduling.
    • Microsoft FindTime: Integrated with Microsoft Outlook, enables users to propose multiple meeting times to participants. Recipients vote on their preferred time, and the tool schedules the meeting based on the most popular choice.
    • Zoom Scheduler: Integrates with calendars, making it easy to set up and communicate meeting times for virtual collaboration.
  3. Employee Directory Software

    Employee directory software provides a centralized and organized platform for managing contact information. Employees can quickly find and communicate with their colleagues. These tools offer detailed employee profiles, including roles, responsibilities, and contact details. This information is valuable for employees seeking to connect with colleagues possessing specific expertise or responsibilities. Or, teams can easily identify and connect with the right individuals for collaborative efforts.

    Use Cases for Employee Directory Software
    • Internal Communication: Locate and communicate with peers, whether for work-related queries, project collaboration, or general information sharing.
    • Management Hierarchy Access: Often include organizational charts, allowing employees to understand the management hierarchy. This is particularly useful for new hires or those looking to connect with specific levels of leadership.
    • Resource Identification: Teams can identify employees with specific skills, expertise, or knowledge.
    • Event Coordination: In organizing events or initiatives, employee directory software assists in identifying key contacts responsible for different aspects. Whether coordinating a team-building activity or planning a training session, the directory streamlines communication.
    Example Employee Directory Software

    Several software programs and platforms provide effective employee directory solutions:

    • Workvivo: Offers a social intranet that includes an employee directory that provides detailed profiles.
    • BambooHR: Includes an employee directory feature that has a comprehensive view of employee profiles.
    • Pingboard: Specializes in employee directory solutions, offering features like real-time updates, organizational charts, and integrations with other communication tools.
    • Microsoft Active Directory: For larger enterprises, is often used as an employee directory tool. It integrates with various Microsoft services and provides a centralized repository of employee information.
  4. Email Management Tools

    Email management tools provide features for sorting, categorizing, and organizing emails. Also, they enable teams to collaborate within shared inboxes. Email management tools often incorporate real-time notifications and "mention" features and can have automated email routing to specific individuals or teams.

    Use Cases of Email Management Tools
    • Inbox Structuring: Keep teams' inboxes structured, making it easier to locate important messages and announcements.
    • Timely Communication: Use "mentions" to draw attention to specific emails or colleagues.
    • Automation for Efficiency: Instead of manual CCs and BCCs, automated routing can be used
    Example Email Management Tools
    • Rooftop: Uses shared inboxes, collaboration on customer emails, automated email routing.
    • Mailchimp: Offers email marketing, automation, and analytics for tracking engagement.
    • Microsoft Outlook: Enhances mail organization, calendar integration, and collaborative features.

The Future of Tools of Communication

Technological advancements and shifting work paradigms are reshaping how companies operate. This is paving the way for a future where connectivity and collaboration will be more seamless and innovative than ever before.

The following are some of those potential advancements:

  • Integration of Artificial Intelligence (AI)

    Predictive Analytics: AI-powered communication assistants are becoming increasingly sophisticated. They are getting better at anticipating user needs, and automating routine tasks. Predictive analytics will grow in understanding communication patterns streamlining processes.

    Language Processing: Natural Language Processing (NLP) capabilities in communication tools will evolve. This will provide more context-aware and human-like interactions. It can also lead to improved comprehension, reducing misunderstandings and improving overall clarity.

  • Immersive and Virtual Experiences

    The integration of augmented and virtual reality in communication tools will revolutionize remote collaboration. Virtual meetings and collaborative spaces will provide an immersive experience, making it feel as though team members are in the same room, regardless of physical locations.

  • More Comprehensive Collaboration Platforms

    Platforms will continue to integrate various communication tools into a unified, one-stop solution.

  • Blockchain in Communication Security

    Decentralized and tamper-resistant ledgers can enhance the security and privacy of sensitive business communications.

  • Emphasis on User Experience

    Communication tools will prioritize user experience, aiming intuitive, inclusive, and accessible interfaces. Design thinking will help make sure that tools are not only functional but also enjoyable to use.

  • Adaptation to Remote Work Realities

    The widespread adoption of remote work has led to a permanent shift in the way businesses operate. Communication tools will continue to evolve toward the unique needs of remote teams, emphasizing flexibility, collaboration, and employee well-being.

Conclusion: Tools of Communication Support the Foundation of Business Success

In the quickly changing world of modern business, effective communication continues to stand as the main pillar of support. Communication tools have not only transformed the way organizations operate but have also become a catalyst for innovation, collaboration, and heightened efficiency.

The changes will continue and the "toolbox" evolve, but the essence of effective communication will remain key for the success of any business. However, they will thrive even more with a strategic and well-planned communication tools strategy.